You want to be noticed.
Reach the families in the neighbourhood you choose. Your ad sits in front of them while they eat, and every response is measured with QR codes and coupons.
Request a proposalPizza box advertising
Bring your brand
straight to the table.
Your brand goes straight to your audience’s home, on the pizza box. No ad blockers, no distractions: it stays on the table for the whole meal and leaves its mark.
Your ad hereYour logo and your offer.
Over 30 min on the table*
Measurable via QR
Locally targeted
No ad blockers
- No ad blockers
- Over 30 min on the table*
- Locally targeted
- Stands out
- Measurable via QR
* BOXAD. estimates, not measured on the boxes.
Our goal for the BOXAD network
20+Partner pizzerias in the Treviso area
10,000+Boxes per month
40,000People reached per month
Two ways to take part
Where do you fit in?
Whether you want to get noticed or run a pizzeria, there’s a place for you.
You run a pizzeria.
Get colour-printed boxes for free: we print and deliver them. Nothing changes in your kitchen: the pizza is yours and the ad pays for the box.
Apply as a pizzeriaThe research behind the box
Screen vs box.
The same budget can deliver very different results. Here is how digital advertising compares with physical advertising, according to industry studies.
Digital advertising
Pizza box
Time in front of your eyes
1.0–1.5 sec
30+ min*
Ads blocked
29.5%
0%
Remember the ad
44%
75%**
The box combines the strengths of physical media and puts them on the dinner table, in the neighbourhood you choose. And an ad that fits its context is remembered up to 40% better (IAS / Neuro-Insight, 2021).
* BOXAD. estimate, not measured on the boxes. ** Direct mail figure, not pizza boxes (study commissioned by Canada Post).
Sources: Lumen Research, “How much attention does mobile advertising really receive?” · GWI via DataReportal, Q2 2025 · Canada Post / True Impact, “A Bias for Action” (2015) · IAS / Neuro-Insight, “The Context Effect” (2021) · OECD, time use (Italy: about 2 h 5 min a day eating and drinking).
Why it works
The dinner moment.
A banner lasts an instant. The box stays on the table all through dinner.
Zero ad blockers
It’s cardboard on a table: no app can stop it.
Contact time
As long as the food lasts, your brand is there.
Local
You choose the neighbourhood and the pizzerias.
QR tracking
Count scans and coupons instead of guessing.
Who we are.
BOXAD. was born in Treviso to bring local advertising to where people really pause: at the table. No middlemen: you talk directly to the person running your campaign.
Delivery guarantee: if we don’t deliver the agreed volume, we refund you.
The point is to get noticed.
Tell us what you want to achieve or apply as a pizzeria: we’ll reply with a clear proposal.